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The Candidate's Playbook

Winning Strategies for Local Elections

AVAILABLE JANUARY 21, 2025

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Whether you're a first-time candidate or a seasoned campaigner looking to refine your approach, The Candidate’s Playbook: Winning Strategies for Local Elections is the ultimate guide to running a successful local campaign. Written by a seasoned political consultant with years of experience in the trenches of local politics, this comprehensive manual is packed with practical advice, proven strategies, and real-world examples to help you navigate the complex landscape of local elections.

What You'll Discover Inside:

  • First Steps: Evaluate your readiness to run, understand the roles and responsibilities of the office, and build a solid campaign foundation.

  • Political Fundraising: Master the essentials of raising funds, from identifying potential donors to organizing successful fundraising events and managing campaign finances.

  • Campaign Strategies: Develop a compelling campaign strategy, craft a resonant message, target the right voters, and secure crucial endorsements.

  • Executing Your Campaign: Set a budget, create impactful communications, and strategically navigate the final days of your campaign.


With a focus on strategic thinking, adaptability, and a deep understanding of community needs, The Candidate’s Playbook equips you with the knowledge and tools to run a winning campaign. Each chapter is filled with actionable insights and step-by-step guidance to ensure you are prepared for every aspect of the electoral process.

Available January 21, 2025 in print and ebook formats through major online retailers and bookstores.

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About Mason Herron

Mason Herron is an award-winning political consultant with over a decade of experience advising candidates, ballot measure campaigns, and organizations on strategy and political spending. His expertise includes independent expenditure campaigns and guiding organizations through high-stakes political efforts.

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